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Research papers

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Alan Yates, Peter Doe
May 1, 1994
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Citation

Yates and Doe (1994a, May 01). Maintaining the representativeness of results from an audience measurement panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/maintaining-the-representativeness-of-results-from-an-audience-measurement-panel


Research papers

Viewer's willingness to pay and programme choice

As background to planning for the multi-channel interactive future we address two linked questions : What is the demand for different type of programmes? How much would viewers be willing to pay directly for their habitual channels? The paper draws...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andrew S. C. Ehrenberg, Pamela Mills
May 1, 1994
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Citation

Ehrenberg and Mills (1994a, May 01). Viewer's willingness to pay and programme choice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice


Research papers

Fact or fiction

Historically the UK book trade has been poorly served with information about the market - in terms of both actual sales and buyer behaviour and attitudes. There were many assumptions made about the market, for example, who is buying what books, and...

Catalogue: Seminar 1993: Competition In Publishing
Author: Leslie Henry
June 15, 1993
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Citation

Henry, L. (1993a, June 15). Fact or fiction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fact-or-fiction


Research papers

Customer service research for the inland revenue

Among government departments in the United Kingdom, the Inland Revenue has been among the first to engage in a large scale, multi-stage programme of customer service research in accordance with the Government's Citizen's Charter initiative. This...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Pauline Eaton, Susan Blackall
June 15, 1993
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Citation

Eaton and Blackall (1993a, June 15). Customer service research for the inland revenue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-service-research-for-the-inland-revenue


Research papers

Using research to develop Woolworths greatest asset

In recent years Britain has experienced a lengthy period of recession and depressed consumer demand. The successful retail organisations have sought further efficiencies in their distribution, operations, stock-holding policies and marketing to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Michael Hague-Moss, Howard Warren
June 15, 1993
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Citation

Hague-Moss and Warren (1993a, June 15). Using research to develop Woolworths greatest asset. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-research-to-develop-woolworths-greatest-asset


Research papers

Understanding the effects of recession on retail location strategy

This paper has been prepared from both personal and corporate experience in the application of research and analysis techniques to increase the effectiveness of retail operations. This has allowed retailers to match their services to their customers...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Mark Mulcahey
June 15, 1993
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Citation

Mulcahey, M. (1993a, June 15). Understanding the effects of recession on retail location strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-effects-of-recession-on-retail-location-strategy


Research papers

Random digit dialling crosses the Atlantic

We have devised and developed a new method for creating random digit dialling samples for telephone surveys in our agency. The method itself, which we have named ‘Number Propagation’, is very simple. We take the phone numbers of respondents...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ruth Deacon, Martin van Staveren
September 1, 1992
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Citation

Deacon and van Staveren (1992a, September 01). Random digit dialling crosses the Atlantic . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/random-digit-dialling-crosses-the-atlantic-


Research papers

The UK reach and frequency model

The basis of a reach and frequency analysis is a count of the number of commercial spots seen by each individual in an advertising schedule. When this analysis is constructed from a people meter panel that reports on a daily basis, the obvious start...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Steve Wilcox
June 15, 1992
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Citation

Wilcox, S. (1992a, June 15). The UK reach and frequency model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-uk-reach-and-frequency-model-4001


Research papers

Behind the Farm Gate

The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Valerie Prout, David J. Corbett
June 15, 1992
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Citation

Prout and Corbett (1992a, June 15). Behind the Farm Gate. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behind-the-farm-gate